There is little argument about the need for businesses to constantly examine their ability to provide value to their shareholders, customers, partners, etc. Likewise there is a general consensus that today’s global increasingly digitally-driven economy will only get more complex and continue to change.
In his 1993 Harvard Business Review, Predators and Prey: a New Ecology of Competition, James F. Moore observed businesses exist as a part of an ecosystem. Within this ecosystem businesses (or enterprises) travel a path of evolution where they initiate, expand or change, and even possibly die. These evolutionary changes drive interactions with partners and competitors in the ecosystem. This ecosystem is visible in every aspect of business (local or global, private, and public sectors). The interactions are complex as well as always changing and are comprised of many different variables to include regulatory, economic, human, and technological. Changes in any of these variables are greater than the sum of their parts as they are always interacting dynamically with the potential for cascading failure or success equally possible.